TerraDeca Takes Part in the National Innovation and Commercialisation Expo (NICE) 2025

At the exhibition, Terradeca Sdn Bhd presented its flagship innovation, Mr. MoleC, a plant-based pest management product developed to support environmentally sustainable farming. Formulated using botanical extracts, Mr. Molec offers an effective and natural alternative to conventional chemical pesticides, helping reduce crop damage while maintaining ecological balance. The booth drew significant attention from visitors, including local farmers, university researchers, agricultural students, and representatives from both public and private sectors.

Terradeca’s team engaged visitors through interactive demonstrations, product samples, and educational discussionson the importance of adopting eco-friendly pest control methods in modern agriculture. The company’s approach of blending scientific innovation with practical field performance resonated strongly with attendees who were keen on exploring sustainable alternatives that align with Malaysia’s green technology goals.

Adding to the booth’s appeal, one of Terradeca’s staff members appeared as the official mascot, creating a fun and memorable experience for visitors.
This engagement strategy stood out because it:

• Drew consistent foot traffic throughout the expo

• Made the booth visually recognizable from afar

• Encouraged visitors to interact, ask questions, and explore the product range

The mascot quickly became a highlight for many attendees and contributed to Terradeca’s warm and approachable presence at the event.

Beyond public engagement, NICE 2025 offered valuable opportunities for deeper industry connections. Terradeca representatives met with research institutions, government agencies, and commercial partners to discuss collaborative pathways for advancing sustainable pest management across Malaysia.
These strategic networking moments enabled Terradeca to:

• Exchange technical insights with key stakeholders

• Explore potential research and commercial partnerships

• Strengthen its role within Malaysia’s agricultural innovation ecosystem

These interactions reinforced Terradeca’s position not only as an innovator, but as an active contributor to the future of sustainable agriculture.

Through its involvement in NICE 2025, Terradeca demonstrated its ongoing commitment to supporting Malaysia’s vision for a greener, resilient agricultural sector. The company remains dedicated to expanding its research portfolio, enhancing product efficacy, and continuing to promote awareness around sustainable pest management practices among local growers.

Terradeca expresses its sincere appreciation to the organisers, visitors, and partners who supported its participation at NICE 2025. The company looks forward to future opportunities to collaborate, innovate, and contribute to the advancement of environmentally responsible agriculture nationwide.